2025 牛津年度代表字：rage bait　用引戰博取流量

The Oxford English Dictionary (OED) announced on December 1, 2025, that “rage bait” has been chosen as its Word of the Year 2025. The Oxford Languages team defines rage bait as posts that rely on provocative or upsetting content to trigger emotional reactions, a tactic similar to “clickbait” but centered on outrage rather than curiosity.

According to the OED, use of the term has tripled over the past year. Casper Grathwohl, President of Oxford Languages, noted that its rise reflects growing awareness of online emotional manipulation. He said the internet has moved from click-driven behavior to an emotion-driven model shaped by algorithms.

Other shortlisted words include “aura farming,” the practice of curating an appealing persona, and “biohack,” meaning to attempt to improve one’s health through diet, exercise, or technology.

牛津英語詞典於 2025 年十二月一日宣布，rage bait（憤怒誘餌）被選為 2025 年度代表字。牛津語言團隊將 rage bait 定義為透過帶有挑釁意味或令人不快的內容來引發情緒反應的貼文，其手法與 clickbait（點擊誘餌）類似，但不是著重在好奇心，而是憤怒。

根據牛津英語詞典的說法，這個詞在過去一年中的使用量增加了三倍。牛津語言公司總裁卡斯柏‧葛瑞思沃指出，這個詞的竄起反映了大眾對線上情緒操控的意識日益提升。他表示，網際網路已從以點擊為主的行為模式，轉變成由演算法形塑、以情緒為主導的模式。

其他入圍的字詞還包含 aura farming（氣場養成），指的是打造具吸引力的個人形象之做法，以及 biohack（身體駭客），意指試圖透過飲食、運動或科技來提升個人健康… 閱讀完整內容